When it comes to writing content that encourages your readers to engage, take action, and connect with you, the Call to Action (CTA) is your secret weapon. I’m sure you’ve heard the term CTA – I heard about it long before I implemented it but that’s because I didn’t really understand how, or its importance. Whether you’re selling a product, offering services, or simply asking your audience to sign up for a newsletter, crafting your CTA can make all the difference between a passive reader and an active participant. But how do you craft a CTA that actually gets results every time? Let’s break it down. 1. Know Your Audience’s…