As a business owner, there are certain expectations placed on us, and whether we sell products or services, people expect us to be a confident business owner. But why? It’s easier to buy off someone who is confident in themselves, their business, their products and their services. If someone said to you… “I think it might be the best ” you wouldn’t necessarily buy – we need that reassurance or promise. If someone said… “This is most AMAZING of the century and you don’t wanna miss out!” Or “This is the number 1 , guaranteed to change your life” More people are likely to buy. BUT… It can be really…