A lead magnet helps show your potential clients what you do and how you can help them. It’s something you provide your potential clients for free, and in return, they sign up to your email list. There are many benefits of having a lead magnet, and it’s certainly a good idea for every business to have one. A lead magnet helps you to strengthen the image of your brand and is a great way to position yourself in your industry. It shows your clients that you’re not just trying to get them to give you their money, and it helps you build your email list. Lead magnets are a positive…