If you’re working online, the chances are you’ve heard of a lead magnet. Even if you haven’t, you’ll have come across one before because so many businesses use these now. A lead magnet is a great way to get your potential ideal clients to start following your business, and the idea is that eventually, they’ll convert into paying clients. But how do you know which is the most effective lead magnet for your business? What is a lead magnet? Before we go on, it’s important to briefly cover what a lead magnet is. Basically, it does what it says in the title, it attracts your customer leads and draws them…