https://www.janetevelyncooper.com Thu, 02 Jan 2025 19:56:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 159285811 From Defense to Growth: Embracing Feedback to Improve Your Writing https://www.janetevelyncooper.com/2025/01/02/from-defense-to-growth-embracing-feedback-to-improve-your-writing/ https://www.janetevelyncooper.com/2025/01/02/from-defense-to-growth-embracing-feedback-to-improve-your-writing/#respond Thu, 02 Jan 2025 19:56:06 +0000 https://www.janetevelyncooper.com/?p=1817 As a writer, receiving feedback can sometimes feel like a confrontation – it’s a really personal thing, especially if you feel like you’ve given the writing EVERYTHING you have. The natural instinct is to become defensive—our work is a reflection of ourselves, after all. But what if we could shift our mindset from defense to growth? What if we saw feedback as an invaluable tool for improving our writing, rather than a judgment of our skills or worth?

I’m talking about this because for me, shifting my mindset and using feedback as a tool was a game-changer. It improved my writing when writing my own stuff, but also helped me as I grew my ghostwriting and coaching career. The key to transforming the way we receive critique lies in how we perceive it. Instead of taking it personally, we can view it as a step in our creative evolution. By developing emotional resilience and adopting a growth mindset, we open the door to valuable insights that will help us grow as writers and professionals.

1. Reframe Your Thinking: Critique Is Not an Attack

The first step in embracing feedback is shifting our mindset to see critique not as a personal attack but as a chance for growth. The truth is, every writer, no matter how experienced, can benefit from an outside perspective. When we reframe feedback as an opportunity to improve rather than a threat, it becomes less intimidating. Consider feedback as an outsider’s fresh perspective on your work that can highlight areas you may not have noticed yourself. This mindset shift enables you to detach your ego from your writing, making the process of receiving critique much less emotionally charged. You don’t like everything you read, right? Then it seems a little naive to expect everyone else to like your writing, although, at times, you do get hurtful or nasty comments when you put your work out there. Just filter the valuable stuff out and if you feel there are invaluable comments, disregard them. Everyone is entitled to an opinion.

2. Listen Actively and Ask Questions

When feedback is given, it’s essential to listen actively and engage with it. Instead of defensively countering or immediately justifying your choices, try to understand the reasoning behind the critique. Ask questions to gain clarity on how you can improve. For example, “Could you give me an example of what you mean by…” or “How do you think I could strengthen this part?” This approach not only shows that you value the feedback but also helps you digest it in a way that leads to actionable change.

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Photo by Lisa Fotios on Pexels.com

3. Focus on Specifics, Not Emotions

It’s easy to get lost in the emotional response to feedback. When critique feels harsh or discouraging, it’s tempting to focus on how it makes us feel rather than on the substance of the feedback itself. However, the best way to use feedback productively is to focus on the specifics. What part of the work needs improvement? Is it the structure, clarity, or tone? Identify the areas that need attention and take action to revise them. By honing in on these details, we separate our personal feelings from the task at hand and approach it with a constructive mindset.

4. Build Emotional Resilience

Developing resilience is key to handling critique without feeling discouraged. Emotional resilience doesn’t mean ignoring or suppressing your feelings; it’s about acknowledging your initial reaction and then choosing to move forward with a positive, growth-oriented attitude. By acknowledging that critique is part of the journey and a necessary tool for growth, you can begin to embrace it with more confidence and grace. Over time, receiving feedback will become less daunting, and you’ll find it easier to see the constructive elements of any criticism.

photo of women talking beside whiteboard
Photo by ThisIsEngineering on Pexels.com

5. Make Feedback Your Friend

The most successful writers are those who view feedback as a trusted ally rather than an adversary. They understand that critique is not about failure, but about discovering ways to improve and refine their craft. By adopting a mindset of continuous improvement and remaining open to feedback, we allow ourselves to evolve as writers. Remember that every piece of critique, no matter how small, is a stepping stone on your path to mastery.

Embrace Growth Through Critique

Rather than viewing feedback as a threat, start seeing it as the powerful tool it is. By shifting from defense to growth, listening actively, focusing on specifics, and building emotional resilience, you can harness the power of critique to elevate your writing to new heights. Every piece of feedback brings you one step closer to becoming the writer you aspire to be.

The road to growth may not always be easy, but embracing critique will undoubtedly make you a stronger, more skilled writer. Remember: it’s not about getting it perfect—it’s about becoming better, one piece of feedback at a time.

Much love, Janet XOXO

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Evergreen Content 101: Building a Strong Foundation for Your Brand https://www.janetevelyncooper.com/2024/12/17/evergreen-content-101-building-a-strong-foundation-for-your-brand/ Tue, 17 Dec 2024 17:21:21 +0000 https://www.janetevelyncooper.com/?p=1810 In the fast-paced digital world, content trends come and go. But what if you could create something that continues to deliver value long after it’s published? That’s the power of evergreen content. In this post, we’ll talk about what that is, and how it can help your business and help you build a foundation for your brand.

What is Evergreen Content?
Evergreen content refers to material that remains relevant and valuable over time, regardless of trends or current events. It’s the kind of content that people will continue to search for, read, and share months—or even years—after it’s created. Topics like “How to Start a Blog,” “Tips for Saving Money,” or “Beginner’s Guide to Meditation” are classic examples because they provide lasting insights or solutions that don’t lose relevance.

For brands, evergreen content is a game-changer. It serves as a solid foundation that keeps bringing traffic, building credibility, and establishing trust. When people consistently find value in your content, they see your brand as a reliable source of knowledge. This ongoing visibility and engagement can elevate your authority in your niche, driving more leads and conversions over time.


Popular Types of Evergreen Content

The beauty of evergreen content lies in its versatility. Here are some of the most effective formats you can explore:

  1. How-To Guides and Tutorials
    These step-by-step instructions are incredibly popular because they solve problems and answer questions. For example, “How to Write a Compelling About Page” or “Step-by-Step Guide to Building a Capsule Wardrobe.”
  2. Listicles
    Lists are easy to read and often shared widely. Titles like “10 Must-Have Tools for Small Business Owners” or “5 Books Every Creative Should Read” offer concise, actionable takeaways.
  3. FAQs (Frequently Asked Questions)
    Answering common questions in your industry is a smart way to create evergreen content. Examples include “What is SEO and How Does It Work?” or “Top Questions About Freelance Contracts Answered.”
  4. Educational Content
    Break down complex topics in your niche to provide value. Think along the lines of “Beginner’s Guide to Cryptocurrency” or “Understanding the Basics of Marketing Funnels.”
  5. Tips and Best Practices
    Sharing timeless advice, like “Best Practices for Managing Remote Teams” or “Tips for Staying Productive While Working from Home,” keeps your audience engaged.
  6. Case Studies and Success Stories
    These showcase real-life results and remain relevant because they’re grounded in proven methods. A well-written case study can inspire readers for years.
  7. Resource or Tool Roundups
    Highlight tools, books, or websites that are invaluable in your niche. Examples include “Top 10 Apps for Budgeting” or “Best Tools for Content Creation.”


Why Evergreen Content Matters
Unlike trend-based content, which quickly loses its relevance, evergreen content acts as a long-term asset. It can drive consistent traffic to your website, boost your SEO, and build brand trust. Once you create a piece of evergreen content, it keeps working for you in the background, freeing up time to focus on other creative projects.

The key is to choose topics that align with your audience’s needs and to update the content occasionally to keep it polished and accurate. With evergreen content in your arsenal, you’re not just chasing trends—you’re creating a legacy.

If you’re clever with your evergreen content, you can start to create products like courses, or ebooks, resources, workbooks, etc… that you can sell over and over again. The beauty is you only have to create those items once.

So, what’s your next evergreen topic?

Take some time to brainstorm, and start building a foundation your brand can grow on for years to come.

Much love, Janet XOXO

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How to Nurture Creativity During Crunch Time https://www.janetevelyncooper.com/2024/12/08/how-to-nurture-creativity-during-crunch-time/ Sun, 08 Dec 2024 00:26:18 +0000 https://www.janetevelyncooper.com/?p=1803 Deadlines can be a double-edged sword. On one hand, they drive us to act; on the other, they can leave us feeling stressed and creatively blocked. But what if I told you that creativity doesn’t have to disappear when the clock is ticking? Well, it’s true. There was a time when I struggled with my creativity, especially if I was working to a deadline. Now, I have the tools in my toolbox that allow me to make the most of my creative side. With the right mindset and strategies, you can nurture inspiration even during crunch time.

Here’s how:

1. Embrace Structure to Free Your Mind

Paradoxically, creativity flourishes within boundaries. Start by breaking your task into smaller, manageable steps. Use tools like mind maps or outlines to organize your ideas. Knowing what comes next removes the mental clutter, leaving room for creative breakthroughs.

Pro tip: Set mini-deadlines within the bigger deadline. It gives you a sense of progress and reduces overwhelm.

2. Tap into Your Environment

Your surroundings play a key role in your ability to create. Clear away distractions and set up a space that inspires you. Add elements like calming scents, energizing music, or a vision board. These little touches can shift your mindset from stressed to inspired.

Pro tip: If your usual environment feels stale, switch it up. A change of scenery can spark fresh ideas.

3. Leverage Short Bursts of Focus

Working for long stretches can drain your energy and dull your creativity. Instead, try the Pomodoro Technique: work intensely for 25 minutes, then take a 5-minute break. This balance of focus and rest keeps your mind sharp and prevents burnout.

Pro tip: Use breaks to engage in quick, creative exercises like sketching, journaling, or brainstorming unrelated ideas. It can reignite your imagination.

4. Turn Pressure into Fuel

Deadlines can feel stifling, but they can also be motivating. Reframe the pressure as a challenge rather than a burden. Tell yourself, “I thrive under pressure, and this is an opportunity to prove it.” Positive self-talk can shift your mindset and open the door to creativity.

Pro tip: Visualize the satisfaction of completing your project. That feeling of accomplishment can keep you moving forward.

5. Allow Imperfection

Perfectionism is the enemy of progress, especially on a deadline. Focus on getting your ideas down rather than making them perfect. Remember, you can always refine your work later.

Pro tip: Treat your first draft as a “thinking draft.” It’s a space to explore ideas, not to get everything right.

6. Fuel Your Mind and Body

Creativity is closely tied to your overall well-being. Stay hydrated, eat nourishing foods, and take short walks to keep your energy levels up. Even deep breathing exercises can calm your mind and boost your focus.

Pro tip: Keep a snack or drink you love nearby as a small reward during your writing process.

7. Draw Inspiration from Others

When you feel stuck, look outward for inspiration. Read a few pages from a favorite book, listen to a podcast, or revisit past work you’re proud of. These activities can remind you of what’s possible and spark new ideas.

Pro tip: Create a “creativity toolbox” with quotes, prompts, or media that inspire you. Use it during crunch time to reignite your creativity.

Creativity under pressure is less about waiting for inspiration to strike and more about creating conditions where it can flourish. By adopting these techniques, you’ll find that even the tightest deadlines can be an opportunity to shine. Remember, deadlines may demand speed, but they don’t have to compromise quality or imagination.

What are your go-to strategies for staying creative during crunch time? Let’s share ideas and support each other in the comments!

Much love, Janet XOXO

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How to Handle Multiple Ghostwriting Projects Without Losing Your Mind https://www.janetevelyncooper.com/2024/12/03/how-to-handle-multiple-ghostwriting-projects-without-losing-your-mind/ Tue, 03 Dec 2024 01:20:42 +0000 https://www.janetevelyncooper.com/?p=1797 As a ghostwriter, managing multiple projects at once is often a given. Whether you’re juggling several books, articles, or other forms of content, keeping everything organised while maintaining the quality your clients expect can feel overwhelming. But with the right strategies and mindset, it’s possible to stay on top of your work, reduce stress, and even thrive. In this blog post, we’ll explore how to handle multiple ghostwriting projects without losing your mind – I’ve been doing this for 8-9 years so while I’ve made mistakes along the way, I’m a pro at handling multiple projects!

1. Create a System to Track Projects and Deadlines 📅

One of the best ways to manage multiple projects is by staying organized. You can do this by creating a clear system for tracking deadlines, tasks, and project progress. Use tools like Google Calendar, Trello, or Asana to keep track of each project’s milestones, deadlines, and client expectations. Be sure to set reminders for key dates such as drafts, edits, and delivery deadlines. This allows you to visualise the timeline of each project and plan your time efficiently.

2. Prioritise and Break Down Tasks 🧠

When you’re working on several projects, it’s easy to become overwhelmed by the sheer volume of work. To avoid this, break each project into manageable tasks and prioritize them based on deadlines or client importance. For example, if you have a book manuscript due soon, prioritise the first draft of chapters over less time-sensitive blog posts. Breaking tasks down into smaller chunks allows you to focus on one thing at a time and ensures you’re not skipping over important steps.

3. Set Clear Boundaries with Clients 🔒

Communication with your clients is key to managing multiple projects without burning out. Set clear expectations from the start by defining your working hours, how many projects you can handle at once, and the estimated timeline for each. If a client is requesting an urgent revision, let them know what’s possible based on your current workload. Setting boundaries will help avoid last-minute rushes and ensure that you’re able to produce quality work without sacrificing your well-being.

4. Batch Your Writing Sessions 🖊

Writing for multiple clients at once can be mentally exhausting, especially when you’re switching between different voices and styles. To stay focused and efficient, consider batching your writing sessions. Dedicate specific blocks of time to writing for one client at a time, even if that means working on the same type of task for several clients during that session (e.g., editing articles or drafting book chapters). This helps maintain mental clarity and ensures that you’re fully immersed in each project without constant interruptions.

5. Delegate When Possible 🤝

You don’t have to do everything yourself. If there are administrative tasks or smaller tasks (like research, formatting, or social media management) that someone else can handle, delegate them. This frees up your time to focus on writing while still keeping everything running smoothly. If you’re working with an assistant, editor, or fellow freelancer, make sure they understand your current workload and priorities so they can step in where needed.

6. Take Regular Breaks and Practice Self-Care 🧘‍♀️

One of the most important strategies for managing multiple ghostwriting projects is ensuring you take care of yourself. Writing can be mentally and physically demanding, so it’s essential to give yourself regular breaks throughout the day. Whether it’s taking a short walk, meditating, or simply stepping away from your workspace, these breaks help you recharge and return to your writing with renewed focus. Remember, you can’t pour from an empty cup, so self-care is just as crucial as managing your projects.

7. Stay Flexible and Adapt to Changes 🔄

No matter how well you plan, things will occasionally change. Deadlines may shift, new projects may come in unexpectedly, or clients may request revisions or additions. It’s important to stay flexible and adapt to these changes. If your workload becomes overwhelming, don’t hesitate to revisit your priorities, communicate with your clients about realistic expectations, and adjust your timeline accordingly.

Just Take Control of Your Workload

Managing multiple ghostwriting projects doesn’t have to be a chaotic or overwhelming experience. By staying organized, setting clear boundaries, batching your tasks, delegating when necessary, and taking care of yourself, you can keep your projects on track while avoiding burnout. Remember, the key to thriving as a ghostwriter is maintaining control over your schedule and workload—and that starts with smart planning and communication.

With these strategies in place, you’ll be able to handle multiple projects with ease and continue delivering exceptional work for your clients, without losing your mind in the process!

Much love, Janet XOXO

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The Growth Formula: Writing Consistently for Personal and Professional Success https://www.janetevelyncooper.com/2024/11/24/the-growth-formula-writing-consistently-for-personal-and-professional-success/ Sun, 24 Nov 2024 00:47:37 +0000 https://www.janetevelyncooper.com/?p=1792 In the fast-paced world of content creation, entrepreneurship, and storytelling, the secret ingredient to success is often overlooked: consistency. Whether you’re crafting novels, developing business proposals, or creating content, showing up regularly can make all the difference.

Consistency isn’t just about discipline—it’s about creating a framework that supports your creativity, builds your confidence, and fuels your growth. Consistency is something I struggled with for a long time because there are certain things I struggled to priortise. I’ve been working hard to get better at that!

Let’s talk about why a consistent writing routine is essential and how it can lead to both personal and professional success.


Why Writing Consistency Matters

  1. It Builds Confidence in Your Craft
    The more you write, the more you trust your ability to create. Consistency transforms writing from a daunting task to a familiar, approachable process. As you develop your routine, you’ll notice that the fear of the blank page diminishes and your confidence grows.
  2. It Strengthens Your Voice
    Writing regularly helps you discover and refine your unique tone and style. Over time, your voice becomes clearer, and your ability to communicate your ideas with impact increases.
  3. It Fuels Creativity
    Many believe creativity strikes like lightning, but in truth, it thrives on habit. A consistent writing schedule creates space for ideas to flow. Even on days when inspiration feels absent, the act of writing can spark new thoughts and connections.
  4. It Builds Your Reputation and Brand
    In business, showing up consistently helps you build trust with your audience. Regularly sharing your writing—whether in blog posts, newsletters, or social media—demonstrates reliability and positions you as an authority in your field.
  5. It Drives Results
    Small, consistent efforts compound over time. A daily or weekly writing habit might seem insignificant, but over months and years, it leads to finished projects, new opportunities, and measurable growth.

Now you know why it’s important, let’s talk about the ‘how’!


How to Build a Consistent Writing Routine

If you’ve struggled with consistency in the past, you’re not alone. Here’s how to make writing a regular part of your life:

  1. Set Clear Goals
    Know why you’re writing and what you want to achieve. Are you building a blog, drafting a book, or sharpening your skills? Having a purpose gives your routine direction and meaning.
  2. Create a Schedule That Works for You
    Decide how often and when you’ll write. Whether it’s 20 minutes a day or two hours on the weekends, consistency matters more than the amount of time spent.
  3. Start Small and Build Gradually
    Overwhelming yourself with ambitious goals can lead to burnout. Instead, start with manageable commitments and gradually increase your workload as the habit takes hold.
  4. Eliminate Distractions
    Design a writing environment that supports focus. Turn off notifications, clear your workspace, and let those around you know when you’re in writing mode.
  5. Celebrate Milestones
    Reward yourself for sticking to your routine. Acknowledge small wins, whether it’s completing a blog post, hitting a word count, or writing for 30 consecutive days.

Overcoming Challenges

Even the most consistent writers face challenges. Here’s how to navigate them:

  • When You’re Not Inspired: Write anyway. Sometimes, just showing up leads to breakthroughs.
  • When You Feel Overwhelmed: Break your writing into smaller tasks. Focus on one step at a time.
  • When Life Gets in the Way: Be flexible. If you miss a day or two, don’t dwell on it—just pick up where you left off.

The Rewards of Writing Consistently

When you make writing a regular practice, the benefits extend far beyond your craft. You’ll develop discipline, enhance your communication skills, and build momentum in your personal and professional projects. Writing becomes less of a chore and more of a powerful tool for growth.

By committing to consistency, you’re not just writing—you’re building a foundation for success.


The growth formula is simple: show up, write, and repeat. Consistency turns aspirations into accomplishments and dreams into reality. Whether you’re writing for personal expression or professional advancement, a steady routine will take you further than bursts of inspiration ever could.

Are you ready to embrace the power of consistency in your writing? Start small, stay steady, and watch your growth unfold.

Much love, Janet XOXO

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Your Roadmap to Clarity: How to Plan Your Next Writing Project https://www.janetevelyncooper.com/2024/11/18/your-roadmap-to-clarity-how-to-plan-your-next-writing-project/ Mon, 18 Nov 2024 23:42:07 +0000 https://www.janetevelyncooper.com/?p=1779 Starting a new writing project can feel exhilarating and overwhelming all at once. The excitement of diving into fresh ideas often clashes with the daunting task of organising those thoughts into a cohesive plan. There was a time when this just felt like a non-starter for me. Whether you’re drafting a novel or your next nonfiction book, creating a blog series, or developing content for your business, having a clear roadmap can make the process smoother and more productive.

But what if you could approach your next writing task with clarity and confidence? That would be awesome, right? In this post, I’ll talk through the steps I take when I’m approaching a new writing task. Once I got this process right, things really started to fall into place for me.

Here’s your step-by-step guide to approaching your next writing task with clarity and confidence:


1. Define Your Purpose and Goals 🌟

Before you start writing, ask yourself: Why am I writing this?
Are you aiming to educate, entertain, or inspire? Is the goal to solve a problem for your audience, or is it a personal project for self-expression? Knowing your purpose will shape your tone, structure, and direction.

Pro tip: Write down the overarching goal of your project and keep it visible throughout the process. For example, “This book will help first-time entrepreneurs create a solid business plan.”


2. Break Down the Big Picture 🧩

A large project can seem intimidating, but breaking it into manageable chunks makes it more achievable.

  • Outline your main sections or chapters.
  • Identify key points you want to cover in each section.
  • Consider the logical flow: what needs to come first, and what builds upon previous ideas?

Think of this as creating a roadmap with checkpoints. Each step forward gets you closer to your destination without feeling overwhelmed.


3. Understand Your Audience 🎯

Writing with clarity means writing with your audience in mind. Who are they? What do they care about? What problems are they looking to solve?

If you’re unsure, create an audience persona that includes their demographics, preferences, and pain points. This will help you tailor your content to their needs and keep your writing focused.


4. Set a Realistic Timeline ⏳

Without a timeline, even the best-laid plans can fall apart. Be honest about how much time you can dedicate to writing and set deadlines for each phase of your project.

Example Timeline:

  • Week 1: Outline your project.
  • Week 2-3: Draft the first section or chapter.
  • Week 4: Edit and revise.

Breaking your project into time-bound tasks keeps you accountable and ensures steady progress.


5. Start with a Rough Draft ✍

Perfectionism can be the enemy of clarity. Your first draft is not about getting it perfect—it’s about getting your ideas onto the page. Focus on fleshing out your thoughts and worry about refining them later.

Pro tip: Treat your first draft as a conversation with yourself. Let the ideas flow naturally and revisit them with fresh eyes during editing.


6. Stay Organised 🗂

Use tools and techniques that keep your project organised:

  • Digital tools: Platforms like Notion, Scrivener, or Google Docs can help you keep everything in one place.
  • Physical tools: If you’re a visual planner, try sticky notes or a whiteboard to map out your ideas.

Organizing your thoughts reduces mental clutter and helps you see the bigger picture more clearly.


7. Build in Regular Reviews 🔄

Clarity isn’t a one-time achievement—it’s an ongoing process. Schedule regular check-ins to evaluate your progress. Are you still aligned with your goals? Is the content resonating with your intended purpose?

Adjust your plan as needed. Writing is an iterative process, and flexibility is key to staying clear and confident.


8. Celebrate Small Wins 🎉

Starting a new writing project is a journey, and every step forward is worth celebrating. Finished your outline? Take a break and reward yourself. Completed your first draft? Share the accomplishment with a trusted friend or writing group.

Acknowledging your progress boosts morale and keeps you motivated to tackle the next stage.


You Now Have A Clear Path Forward

Approaching a new writing project with clarity is like setting off on a well-planned road trip. With a clear purpose, a structured plan, and a focus on progress over perfection, you can turn your ideas into impactful, cohesive content.

So, take a deep breath, map out your journey, and start writing. The road ahead is full of possibilities —and you’ve got the tools to navigate it with confidence.


Are you starting a new writing project soon? Share your goals in the comments, and let’s cheer each other on! ✨

Much love, Janet XOXO

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How to Align Your 2025 Vision: A Cohesive Business and Writing Strategy for Success https://www.janetevelyncooper.com/2024/11/12/how-to-align-your-2025-vision-a-cohesive-business-and-writing-strategy-for-success/ Tue, 12 Nov 2024 02:02:49 +0000 https://www.janetevelyncooper.com/?p=1775 As we approach the new year ahead, there’s a collective energy around setting fresh intentions, refining goals, and mapping out success strategies for the months ahead. I’ll be honest, in the beginning, I didn’t see my writing as a business which meant the plans I made weren’t strategic enough. Now, things have changed for me! If you’re a business owner and writer, creating a unified vision that aligns your business and writing aspirations is essential. Not only does this approach give you a stronger sense of purpose, but it also helps you harness your energy effectively so that each area supports the other, moving you closer to achieving sustainable growth and impact.

Before we continue, I want you to know that I have some EPIC plans for 2025 – so watch this space! I’m so excited. Don’t worry, you’ll hear about them soon enough.

Now, here’s how to shape a 2025 vision that builds a cohesive and empowering strategy for your business and writing success.


1. Reflect on Your Why

Start by reconnecting with your core purpose as sometimes we lose sight of this. What motivates you to write, and what drives your business? Take some time to reflect on the reasons behind your work and the message you want to convey. A clear “why” is a powerful guide in aligning your activities and will help keep you focused when challenges arise.

Consider the following questions to get started:

  • Who are you aiming to help? Are you looking to connect with clients, readers, or both?
  • What impact do you hope to create? Think about the legacy you want to leave and the transformation you want to facilitate in others.
  • How do your business and writing goals intertwine? Reflect on how each can amplify the other to build a unified vision.

Understanding your core motivations and goals will help you make intentional choices, ensuring that both your business and writing work in harmony toward a shared mission.


2. Set Unified, Specific Goals

Next, turn your vision into actionable goals. The mistake many people make with goals is they don’t make them realistic – for instance, if you want to earn a specific amount of money, you need to have a clear strategy that focuses on how you’re going to receive this income. Creating goals for both your business and writing should not mean doubling your workload – this would increase stress and bring on burnout. Instead, aim to set goals that naturally support each other. For example, if your business goal is to expand your audience reach, then your writing goal could involve producing content that directly engages your ideal clients.

Tips for Setting Unified Goals:

  • Focus on relevance: Each goal should move you toward both your writing and business aspirations.
  • Break down larger objectives: Split your goals into manageable steps to avoid feeling overwhelmed.
  • Define success: Be clear about what achieving each goal looks like, so you’ll know when you’ve reached it.

By setting well-defined goals that are relevant to both your writing and business, you create a pathway to work smarter, not harder, in the year ahead.


3. Create a Strategy That Supports Both Areas

Building a strategy that serves both your writing and business goals is crucial to maintaining alignment. I struggled to see my writing as a business in the beginning, so my goals didn’t align. Is it any wonder things didn’t work out during those earlier years? Look for opportunities to streamline efforts between the two. Your content, for instance, can serve as a bridge between your business expertise and your personal creative voice. This integrated approach not only saves you time but also strengthens your brand and presence.

Consider these key elements for your strategy:

  • Content Planning: Schedule blog posts, articles, and other content that speak directly to your business goals. Content that reflects your brand voice while showcasing your knowledge and values will help you connect more meaningfully with your audience.
  • Audience Engagement: Use social media, newsletters, or blogs to communicate your unique perspective. Regularly sharing insights and stories from your business can build trust and foster stronger reader engagement.
  • Feedback and Adaptation: Incorporate feedback loops into your plan. This could mean checking in with clients, readers, or peers to refine your message and ensure that it resonates. Adapt your strategy as needed to keep both your business and writing relevant and impactful.

4. Plan Your Time Wisely

It’s easy to feel torn between your writing and business responsibilities, especially if you’re working toward ambitious goals in both. Effective time management and realistic scheduling are vital to maintaining momentum and avoiding burnout. Block out dedicated time for both writing and business tasks, with flexibility for creative flow and reflection.

Suggestions for Time Management:

  • Batch similar tasks: Group writing and business tasks that require similar resources or mindsets. For example, batch your content creation, client work, or administrative tasks for smoother productivity.
  • Use deadlines strategically: Setting personal deadlines can help you stay accountable, even if your tasks don’t have strict external deadlines.
  • Allocate downtime: Allow time for creative rest and reflection, as these moments often inspire fresh ideas and renewed energy for your writing and business.

By balancing your schedule and creating boundaries around your time, you’ll be more equipped to stay focused, minimize distractions, and bring a cohesive strategy to life.


5. Align Your Mindset for Consistent Growth

To fully realise a cohesive 2025 vision, it’s essential to maintain a growth-oriented mindset. Approach setbacks or challenges as opportunities to learn and refine. Self-belief and resilience are key ingredients in both your writing journey and your business development. Remember that progress, not perfection, is what drives meaningful and sustainable growth.

Growth Mindset Shifts:

  • Embrace imperfection: Allow room for growth by giving yourself permission to make mistakes and learn from them.
  • Celebrate small wins: Acknowledge each step forward, no matter how small. This reinforces your progress and boosts motivation.
  • Keep your purpose front and center: When challenges arise, revisit your “why.” This will remind you of the bigger picture and help you overcome temporary obstacles.

By nurturing a mindset rooted in resilience, adaptability, and belief in your unique contribution, you lay a foundation for steady growth throughout the year. Amen to that!


6. Regularly Review and Realign

Now, I have a confession – this is something I didn’t do for probably the first 5 years of my business and those days weren’t exactly golden. Learn from my mistakes – as you move through 2025, make it a habit to check in with your progress. Regular reviews of your business and writing goals can help you stay aligned and make necessary adjustments. This practice ensures that you remain flexible, relevant, and focused on what truly matters in your evolving journey.

  • Monthly or Quarterly Reviews: Reflect on your achievements, assess areas for improvement, and adjust your goals as needed.
  • Celebrate Milestones: Take time to celebrate your accomplishments, both big and small. This reinforces your commitment and encourages continued progress.
  • Refine as You Grow: Remember that alignment is a continual process. Be open to changes, both in your strategy and in your vision, as your understanding of your business and writing evolves.

Step into 2025 with Clarity and Confidence

Aligning your 2025 vision through a cohesive business and writing strategy is a powerful way to set the stage for a fulfilling and successful year. By focusing on your purpose, setting unified goals, building an integrated strategy, and nurturing a growth mindset, you’re positioning yourself for purposeful action and sustained growth.

Let 2025 be the year you align your passions and ambitions, creating a seamless and successful synergy between your business and writing. Embrace the journey, celebrate your progress, and remember that each step forward, no matter how small, brings you closer to the cohesive and impactful vision you’ve set for yourself.

Much Love, Janet XOXO

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How to Use Constructive Criticism to Empower Your Writing https://www.janetevelyncooper.com/2024/11/05/how-to-use-constructive-criticism-to-empower-your-writing/ Tue, 05 Nov 2024 09:36:45 +0000 https://www.janetevelyncooper.com/?p=1770 Receiving feedback on your writing can be daunting, especially when you’ve poured your heart into it. It was a time that I used to dread – I used to take comments very personally because let’s face it, our writing is personal. However, constructive criticism is one of the most powerful tools for growth, it helps you develop resilience, improve your skills, and gain valuable insight. Learning to use feedback constructively can turn critique from something that stings to something that empowers your craft. I know that when I started separate the valuable stuff from the hurtful or nasty comments (let’s face it, it happens – we can’t please everyone) it improved my skills and confidence, which reflected in my writing. I realised that feedback is worth listening too!

Here’s how you can leverage constructive criticism to enhance your writing journey and build confidence along the way:

1. Embrace a Growth Mindset 📈

The foundation of using constructive criticism lies in a growth mindset—the belief that skills and abilities can be developed through dedication and hard work. When you’re open to learning from feedback, you’re primed to make positive changes in your writing. Instead of viewing feedback as a judgment on your abilities, try seeing it as a helpful perspective from someone invested in your success. A growth mindset allows you to focus on the possibilities for improvement rather than any perceived limitations.

2. Identify Constructive vs. Non-Constructive Criticism 🛠

Not all feedback is created equal. Constructive criticism is specific, actionable, and aimed at helping you improve. Non-constructive criticism, on the other hand, may be vague or simply negative without offering suggestions. If you’re struggling to differentiate between them, ask yourself: “Does this feedback offer clear guidance, or is it just an opinion?” A helpful critique might highlight areas such as pacing, clarity, or consistency, whereas less helpful feedback could be dismissive or overly vague. Focusing on constructive input ensures you’re working with insights that can genuinely improve your work.

3. Reflect Before Reacting 🧘‍♂️

When receiving feedback, it’s natural to feel defensive or disappointed. Take time to process it before responding or making changes. Reflect on what was said, how it aligns with your writing goals, and whether it resonates with you. A calm perspective helps separate emotions from logic, enabling you to see valuable insights that may be hiding beneath initial reactions. Often, stepping away for a moment can help you approach feedback with a clearer mind, ready to receive the guidance it offers.

4. Break Down Feedback into Actionable Steps ✍

Once you’ve digested the feedback, break it down into specific, manageable actions. If someone suggests tightening your narrative flow, you might start by revising one chapter at a time, focusing on eliminating redundancies or refining transitions. Setting small, achievable goals ensures that feedback is something you can actively use instead of something overwhelming. This approach allows you to make steady progress and see the tangible impact of each revision.

5. Learn to Apply Critique Selectively 📝

While it’s essential to be open to feedback, it’s also okay to be selective. Constructive criticism should serve your vision as a writer, not compromise it. Trust yourself to make final decisions about your work, keeping the feedback that aligns with your purpose and letting go of what doesn’t fit. As you gain more experience, discerning when to adapt your writing and when to stay true to your style becomes easier. Constructive criticism should ultimately support your unique voice.

6. Celebrate Progress, Not Perfection 🎉

Feedback is a stepping stone toward growth, not a demand for perfection. Every time you learn something new or enhance your writing based on feedback, you’re progressing. Acknowledge each small victory along the way—whether it’s improving dialogue, creating more dynamic descriptions, or refining your style. Over time, these small steps build the confidence and skills that empower you as a writer, making feedback a cherished part of your journey.

Turning Criticism into Empowerment 🔥

Constructive criticism doesn’t have to be daunting—it can be a catalyst for growth, creativity, and confidence. By approaching feedback with a growth mindset, focusing on actionable advice, and maintaining trust in your voice, you can turn criticism into a powerful tool for improvement. Each piece of feedback can bring you closer to the writer you aspire to be, empowering you to share your unique perspective with the world.

Ready to transform your writing through constructive criticism? Embrace each opportunity to learn, and see how it propels your writing to new heights.

Much love, Janet XOXO

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Writing from the Heart: How Emotional Resilience Fuels Creative Connection https://www.janetevelyncooper.com/2024/10/28/writing-from-the-heart-how-emotional-resilience-fuels-creative-connection/ Mon, 28 Oct 2024 16:00:31 +0000 https://www.janetevelyncooper.com/?p=1763 In the world of writing, emotional resilience is not just a buzzword; it’s a vital skill that helps us navigate the ups and downs of our creative journeys. You see you need to be resilient when you’re a writer because we’re connected to our writing which makes it deeply personal. When we write from the heart, we tap into our most profound experiences and emotions, forging deeper connections with our readers. The connection we feel is sometimes why it’s hard to take the criticism – I used to become defensive, but I managed to train myself to filter out the negative connotations and use the ‘useful stuff’ to help me improve. The connection we have to our writing can be incredibly powerful, allowing us to communicate our truths and foster understanding. But have you ever wondered, how can we cultivate emotional resilience in our writing and use it to create meaningful connections with our audience?

Let’s explore this…

Understanding Emotional Resilience

Emotional resilience is the ability to adapt and bounce back from challenges, setbacks, or emotional distress. As writers, we face various hurdles: criticism, self-doubt, writer’s block, and the ever-present fear of inadequacy. Building emotional resilience means developing the skills to manage these feelings, enabling us to write authentically and passionately, even in tough times.

Why Write from the Heart?

I’ve mentioned writing from the heart, and you’re probably wondering why we should do this. What’s so important about doing this? Well let me tell you…

When we write from the heart, we open ourselves to vulnerability. This vulnerability invites our readers into our world, allowing them to relate to our experiences and emotions. Whether we share our struggles with anxiety, the joy of love, or the pain of loss, our authentic narratives create a powerful bond with our audience. Personally, my stories have built lasting connections with so many people – colleagues, clients, and others.

Here’s how emotional resilience plays a role in this process:

  1. Authenticity Breeds Connection: Writing about our true feelings and experiences fosters authenticity. Readers can sense when a writer is genuine, and this sincerity builds trust. When you share your fears, hopes, and struggles, you invite readers to share theirs, creating a shared space of understanding.
  2. Emotional Resilience Enhances Depth: Resilience allows you to confront and process your emotions rather than shy away from them. By embracing your feelings, you add depth to your writing. For instance, writing about overcoming a significant challenge can inspire readers who may face similar struggles, encouraging them to persevere.
  3. Transforming Pain into Purpose: Emotional resilience enables writers to transform their pain into something beautiful. Rather than letting negative experiences stifle creativity, use them as fuel for your writing. This transformation not only helps you heal but also allows readers to see that they are not alone in their struggles.

Cultivating Emotional Resilience in Your Writing

  1. Practice Self-Compassion: Acknowledge that it’s okay to feel vulnerable. Allow yourself to make mistakes and learn from them. Write with the understanding that your worth as a writer isn’t tied to perfection but rather to the authenticity of your voice.
  2. Embrace Vulnerability: Share your stories, even if they feel raw or uncomfortable. The more you embrace your vulnerability, the more relatable your writing becomes. Consider journaling about your emotions or experiences before incorporating them into your larger work.
  3. Develop a Support Network: Surround yourself with fellow writers or friends who understand the creative process. Sharing your struggles and triumphs with others can provide perspective and encouragement. Their support can help you build resilience and remind you that you’re not alone.
  4. Seek Feedback: Constructive feedback can help you see your work from different angles. Instead of fearing criticism, view it as an opportunity for growth. Use feedback to enhance your writing while staying true to your voice.
  5. Reflect and Grow: Take time to reflect on your writing journey. What challenges have you faced? How have they shaped your work? This reflection not only boosts your emotional resilience but also helps you identify patterns and areas for growth in your writing.

Writing from the heart and cultivating emotional resilience go hand in hand. By embracing our vulnerabilities and sharing our authentic experiences, we create profound connections with our readers. It’s important to remember, writing is not just about the words on the page; it’s about the feelings behind them. So, lean into your emotions, connect with your audience, and let your heart guide your writing. As you build emotional resilience, you’ll find that your creativity flourishes and your connections deepen, allowing you to leave a lasting impact on those who read your work. 🌟Be authentically you!

Much Love, Janet XOXO

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A Writer’s Guide to Confidence: How to Go From Self-Criticism to Self-Compassion https://www.janetevelyncooper.com/2024/10/20/a-writers-guide-to-confidence-how-to-go-from-self-criticism-to-self-compassion/ Sun, 20 Oct 2024 19:01:10 +0000 https://www.janetevelyncooper.com/?p=1755 If you’ve ever sat down to write and immediately found yourself flooded with self-doubt, you’re not alone. This happened to me for such a long time. I did course after course, completed qualification after qualification, and took part in various training that was writing related and I still felt like a fraud. I NEVER had that confidence. I realise now that writers of all levels struggle with the inner critic – that nagging voice that tells us our work isn’t good enough, that we’ll never live up to our expectations, or that we don’t have anything valuable to say. Trust me when I say this is complete and utter B*LLSH*T!!!

I got to a point when I really started to think… Why do I have all this knowledge, qualifications, and successes, and yet, still don’t feel good enough? When I got to the root of the problem I realised my mindset was all wrong. I had so many skills and so much experience, I just didn’t have the confidence and belief to shout about it. I thought “oh well, I’m just not that kind of person.” and I could’ve easily given up because I couldn’t change who I was, right?

WRONG! When I dove deeper into the idea of confidence and self-doubt, I discovered that I’d never really truly understood what confidence and self-belief actually meant.

Here’s the truth: Confidence and self-doubt in writing isn’t something you either have or you don’t. It’s a mindset you can cultivate. And often, the journey from self-criticism to self-compassion is the key to unlocking that confidence.

In this guide, I’m sharing some practical steps to shift your mindset, quiet your inner critic, and start believing in your writing abilities. So next time you don’t believe in yourself, you can kick your own butt and flip the tables!

1. Recognise the Inner Critic—and Call It Out

The first step to overcoming self-criticism is recognising when it’s happening. For many writers, self-criticism manifests as perfectionism or fear of judgment. This voice says things like, “This isn’t good enough,” or “Who do you think you are to write about this?”

It’s important to acknowledge that these thoughts are part of the process, not a reflection of your worth or talent. When you catch yourself being overly critical, take a moment to pause and call it out. Say, “I hear you, but I’m going to keep writing anyway.” By separating yourself from the critic, you create room to continue without getting stuck.

2. Shift From Perfectionism to Progress

One of the biggest obstacles to confident writing is the pressure to be perfect. I got news for you – nobody is perfect! We often expect our first drafts to be polished masterpieces, which sets us up for frustration and failure. The truth is, that writing is a process of iteration. Your first draft is simply the first step in refining your ideas.

Instead of aiming for perfection, focus on progress. Celebrate small wins, like completing a chapter, writing for a set amount of time, or even just brainstorming new ideas. By shifting your focus to progress, you’ll build momentum and confidence with every step.

3. Practice Self-Compassion

Just in case you don’t know this already, you’re too hard on yourself! Self-compassion is at the heart of building confidence as a writer. This means treating yourself with the same kindness you would offer to a friend who is struggling. When you make a mistake or face a tough writing day, instead of berating yourself, try saying, “It’s okay. Writing is hard sometimes, and I’m doing my best.”

Self-compassion allows you to move forward, rather than getting stuck in feelings of inadequacy. It also opens the door to experimentation and creativity because you no longer fear failure.

4. Rewrite the Story You Tell Yourself

The stories we tell ourselves about who we are as writers can either empower or hinder us. If you’re constantly telling yourself that you’re not a “real” writer or that you’ll never be good enough, it’s time to rewrite that narrative. This is something I had to personally work on because I was a writer, I was getting paid to write, and yet, I couldn’t admit that I was a real writer. When people asked me what I did, I told them “I kind of write for people.” I mean, come on, how do ‘kind of’ write for people – you either do or you don’t!

Start by identifying the negative beliefs you hold about your writing. Then, challenge those beliefs. For example, if you find yourself thinking, “I’m not experienced enough to write this,” counter that with evidence of your growth and past successes. Write new affirmations that reinforce your worth as a writer: “I am capable of learning and improving. My voice matters.”

5. Surround Yourself With Support

Finally, one of the most powerful ways to build confidence is to surround yourself with a supportive writing community. Whether that’s through online groups, writing workshops, or trusted writing partners, having people who encourage you and offer constructive feedback can make a world of difference. Now, this is a tricky one because I’m not saying you’ll never be told you can improve a piece of writing – getting some developmental feedback can be great. But you have to make sure this doesn’t impact your confidence and self-belief. Be at peace with receiving feedback, get it from people you trust, and remember, not to take it personally – spin it into a positive.

Remember, writing doesn’t have to be a solitary journey. Lean on others for support, and you’ll find that your confidence grows with the encouragement of those around you.


From Self-Criticism to Self-Compassion

Building confidence as a writer is a process, one that requires patience, self-awareness, and kindness. By recognising and challenging your inner critic, embracing progress over perfection, and practicing self-compassion, you can transform the way you view yourself and your writing.

So next time you sit down at your desk and feel the weight of self-doubt creeping in, remind yourself: You are a writer. You are capable. And you deserve to tell your story.

Lots of love, Janet XOXO

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